Вероятно, нужно идти по этому пути:
Код:
<div style="background:url(...);">
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" name="main" width="850" height="650" align="middle" id="main">
<param name="allowScriptAccess" value="sameDomain" />
<param name="allowFullScreen" value="false" />
<param name="movie" value="flash/main.swf" />
<param name="quality" value="high" />
<param name="bgcolor" value="#000000" />
<img src="images/kniga.jpg" />
<embed src="flash/main.swf" quality="high" bgcolor="#000000" width="850" height="650" name="main" align="middle" allowscriptaccess="sameDomain" allowfullscreen="false" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" />
</object>
</div>