Я делал так:

Код AS3:
private function resize(loader:Loader, needW:int, needH:int) {
var h:int = loader.content.height;
var w:int = loader.content.width;
var needW = 240;
var needH = 240;
if (w > needW || h > needH) {
var prop1:int = (needW*100) / w;
var prop2:int = (needH*100) / h;
var prop:int = prop1 < prop2 ? prop1 : prop2;
loader.content.width = (w * prop) / 100;
loader.content.height = (h * prop) / 100;
}
}